Entries by Admin

13 Free Video Editors from Basic to Advanced

The right software can help create compelling product videos, clips, or ads to share on YouTube, Facebook, Instagram, or anywhere else. Many free video editors offer basic, easy-to-use features as well as advanced tools and effects for professional-quality. Here is a list of free video editors — software suites and online applications. Most of these […]

The best way to select a software vendor

I am a believer in using software packages rather than custom applications. Functions such as accounting, customer management, and ecommerce are all standard. Most packages for those tasks will cover 90 percent of what’s needed. If the package does not cover a business practice, I typically recommend changing the practice, not the package. As a […]

Optimizing Video For Size And Quality

Over the last few years, more and more projects are using video as an integral part of the application. This is a great direction, as videos are more engaging than still photos (videos can double conversion rate and increase time spent on site), and as such, can really draw customers to explore details about products […]

Ecommerce Product Releases: February 15, 2021

Here is a list of product releases and updates for mid-February from companies that offer services to online merchants. There are updates on headless commerce, payment options, live-video shopping, artificial intelligence, collaborative web development, and more. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Shop Pay expands to Facebook and Instagram. Shopify’s Shop […]

SEO: Keyword Research for Product Content

Content on an ecommerce site’s product detail pages, category pages, and blog can attract visitors and lead to sales and profit. For many commerce businesses — omnichannel retailers, ecommerce-only merchants, wholesalers — attracting a steady flow of site visitors from organic search results is vital for success. But achieving high rankings in those results requires […]

Ridge Wallet Hits $50 Million with Influencer Marketing

Ridge wallets launched via a Kickstarter campaign in 2014.  Ultra-thin, metal-clad, with RFID protection, the wallets are enormously popular in the U.S., with $50 million in sales in 2020 alone. Influencer marketing has driven much of the growth. Sean Frank is The Ridge’s chief operating officer. He told me, “We sponsor a lot of influencers […]

What Saul Bass Can Teach Us About Web Design

Web design exists at a lovely intersection of different disciplines. In previous articles, I’ve written about the lessons to be learned from newspapers and from ancient Roman architects. This time we’ll be looking at one of the all-time great graphic designers — Saul Bass. Saul Bass is a graphic design legend. Responsible for title sequences […]

Raising Funds Becomes Easier with New SEC Rules

The U.S. Securities and Exchange Commission has modified rules that affect how companies can raise capital via direct listings and equity crowdfunding. Direct Listings Previously, in a direct listing, a company could sell existing shares (from employees and private investors) on public stock exchanges. Unlike initial public offerings (IPOs), which sell newly-issued shares, no new […]

Building A Web App With React, Redux And Sanity.io

The fast evolution of digital platforms have placed serious limitations on traditional CMS like WordPress. These platforms are coupled, inflexible and are focused on the project, rather than the product. Thankfully, several headless CMS have been developed to tackle these challenges and many more. Unlike traditional CMS, headless CMS, which can be described as Software […]