Entries by Admin

5 Ways to Prompt First-time Customers to Buy Again

Merchants know that it’s more expensive to acquire new customers than retain existing ones. Plus, loyal customers do more than make repeat purchases. They talk about the business and its products, driving more shoppers. So it makes sense to shift some of your marketing efforts to retain the buyers you already have. Here are five […]

State Of GDPR In 2021: Key Updates And What They Mean

The EU’s directives have impacted virtually every digital professional as products and services are designed with GDPR in mind, regardless of whether you’re a web design company in Wisconsin or a marketer in Malta. The far-reaching implications of GDPR don’t just impact how data should be processed, how products should be built and how data […]

22 Tools for Writing and Distributing Content

Generating informative and meaningful content can strengthen a brand and provide value to its customers. There are many tools to help. Here is a collection of new and updated tools to write and distribute content. There are tools to generate content ideas, conduct research, translate your text, create and distribute newsletters and ebooks, and analyze […]

B2B’s Digital Shift Is Permanent and Incomplete

The pandemic has forced many B2B companies to add ecommerce capabilities quickly to keep orders flowing. “B2B organizations that were planning to do more with digital five years down the road had to accelerate their timeline. Covid made them,” said Challin Meink, senior marketing director for Avionos, an agency. The transformation is almost certainly permanent, […]

DTC Seller of Apple Watch Bands Soars from College Project

Braxton Manley was a sophomore at Texas Tech University in 2017 when he attended a workshop on entrepreneurship. The purpose was to conceive a product based on market research. “My idea was cool Apple Watch bands,” Manley told me. “It was the first generation of Apple Watches. Apple designed the watch to have interchangeable bands. […]

Building Your Own Personal Learning Curriculum

After completing a bootcamp in March 2019, I was overwhelmed by the choice of frameworks, libraries, languages, and courses I had to choose from to continue independent learning and hopefully score myself one of those elusive junior developer jobs. Almost everyone I spoke with had a different opinion on what was important and worth pursuing, […]

A Human Approach to Marketing Automation

Marketing automation can seem daunting. It may require segmenting customers, understanding behavioral triggers, writing dozens or even hundreds of messages, and developing complex if-then workflows. Fortunately, like any large task, developing a successful marketing automation campaign can be done in small, simple steps. That’s the suggestion of Jason VandeBoom, CEO of ActiveCampaign, who said that […]

Context And Variables In The Hugo Static Site Generator

In this article, we’ll take a close look at how context works in the Hugo static site generator. We’ll examine how data flows from content to templates, how certain constructs change what data is available, and how we can pass on this data to partials and base templates. This article is not an introduction to […]

Useful DevTools Tips And Shortcuts (Chrome, Firefox, Edge)

Out of all the tools available at our fingertips these days, DevTools is probably one of the most advanced ones. Over the years, it has become a tool for debugging, profiling, auditing and even prototyping — all living within the same interface, and always just a keyboard shortcut away. Still, DevTools has plenty of obscure […]

Email Conversion Guide, Part 1: Database Cleanup

Email marketing is crucial for most ecommerce companies. Critical email performance metrics include percentages for opens, clicks, and unsubscribes. But the ultimate metric is conversions: How many recipients purchased products? This post is the first in a 3-part series on improving conversions from an email marketing program. Parts 2 and 3 will address templates and […]