Entries by Admin

Product Photography, Part 10: Lines as Design Elements

The design elements of a photo include lines, color, shapes, light, texture, and negative space. The use of such elements in product photography can make or break its appeal to shoppers. This is the 10th installment in my series to help ecommerce merchants take better product images. “Part 1” addressed the importance of backdrops. “Part […]

Respecting Users’ Motion Preferences

When working with motion on the web, it’s important to consider that not everyone experiences it in the same way. What might feel smooth and slick to some might be annoying or distracting to others — or worse, induce feelings of sickness, or even cause seizures. Websites with a lot of motion might also have […]

Digital Creators Need Email Marketing

A list of engaged email subscribers is among the best promotional tools for creators who sell digital products. For many of those creators, it could also be a path toward earning a living. The creator economy has a problem. There are certainly examples of creators who have risen to celebrity status and wealth — Khaby […]

My 3 Rules for Social Media Success

Roughly 4.2 billion people worldwide use social media. In 2021, all ecommerce businesses should attempt to connect with prospects on those platforms. This is my first post to help merchants utilize social media for brand awareness and sales. I’ll start by sharing my experiences as an artist. For years I’ve used social media as the […]

Building An API With Gatsby Functions

You’ve probably heard about Serverless Functions, but if you haven’t, Serverless Functions provide functionality typically associated with server-side technologies that can be implemented alongside front-end code without getting caught up in server-side infrastructures. With server-side and client-side code coexisting in the same code base, front-end developers like myself can extend the reach of what’s possible […]

13 Examples of Sustainable Ecommerce

A recent survey of 6,000 consumers in North America, Europe, and Asia found that 80% of participants felt it was “important or extremely important” for companies to design environmentally conscious products. Moreover, 72% said they buy more environmentally friendly products than five years ago, and 81% said they expected to purchase more over the next […]

Solving CLS Issues In A Next.js-Powered E-Commerce Website (Case Study)

Fairprice is one of the largest online grocery stores in Singapore. We are continuously looking out for areas of opportunities to improve the user’s online shopping experience. Performance is one of the core aspects to ensure our users are having a delightful user experience irrespective of their devices or network connection. There are many key […]

Ecommerce Product Releases: October 17, 2021

Here is a list of product releases and updates for mid-October from companies that offer services to online merchants. There are updates on email marketing, digital payments, subscription tools, social commerce, Amazon integration, WooCommerce, and live video shopping. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases HubSpot launches new payments service. HubSpot, the […]

Amid Facebook Ad Turmoil, Supply.co Retrenches

Patrick Coddou is a direct-to-consumer pioneer, having launched Supply.co in 2015. The company designs, manufactures, and sells premium shaving products — all to great success. Until April 2021. That’s when Apple launched iOS 14.5, which tracks the actions of iPhone users only if they agree. The release upended Facebook’s ability to hyper-target ads. The result […]